If a salesperson were to say, well product B is better than product A, but product C is the best, which would you choose? Most would choose the 'best' option, product C. Though this seems like a perfectly reasonable way of making decisions on a regular basis, it gets tricky when thinking about business practices. The definition of best can be very subjective. Can one company's best practice in terms of diversity be applied universally? Probably not. In order to be in a position to ensure that business goals are being met, it becomes vital for companies to be in touch with their own employees and create policies that reflect those particular needs.